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Joel Ramin's hedge fund 12 West Capital has disclosed a new position in Zulily (ZU) per a 13G filed with the SEC.  The hedge fund now owns 5.6% of ZU with 735,804 shares.  The filing was made due to activity on January 31st.

12 West isn't the only hedge fund involved here as we've detailed how Blue Ridge Capital reported a Zulily stake as well.

Per Google Finance, Zulily is "an e-commerce company. The Company, through its desktop and mobile Websites and mobile applications, which it refers to as its sites, helps its customers discover new and unique products. The Company provides moms with a selection of over 4,500 product styles offered on a typical day through various flash sales events, which are limited-time curated online sales of selected products launched each day on its sites. The Company offers merchandise primarily targeted at moms purchasing for their children, themselves and their homes. Its merchandise includes children’s apparel, women’s apparel, and other product categories, such as toys, infant gear, kitchen accessories and home decor The Company sources its merchandise from thousands of vendors, including emerging brands and smaller boutique vendors, as well as larger national brands.The Company offers merchandise primarily targeted at moms purchasing for their children, themselves and their homes."

You can view past portfolio activity from 12 West Capital here.