market folly

Steven Heinz and Paul Ruddock's prominent UK based hedge fund Lansdowne Partners have increased their short position in Prudential Plc (LON:PRU). American readers please keep in mind that this is not the Prudential that trades on the NYSE, it is a different company. Earlier this week, we initially reported that Lansdowne was short Prudential to the tune of -0.32% of Prudential's stock. Well, we just recently learned that Lansdowne has increased their short stake to -0.42% of the company's shares. On Wednesday when we disclosed that Ruddock's hedge fund was also long Lloyds Banking Group (LLOY), we learned that their short of PRU is effectively a hedge to their long positions in UK banks. So, it seems that they've boosted their hedge.

Taken from Google Finance, Prudential is "a financial services company. The Company has operations in the United States, Asia, Europe and Latin America. Through its subsidiaries, it offers products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services."

You can view some of Lansdowne's other portfolio holdings here.